On the Ground
JUNE 2026
Welcome to our latest on-the-ground update from Spain, Portugal, and Morocco. Inside you'll find what has caught our attention this quarter: new openings, fresh additions to our portfolio, experiences we are shaping in real time, and a few dates that are already influencing availability. Scroll through, explore, and save what sparks ideas for your clients.
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Hotel images are taken from each property’s official website for reference and attribution.
Designed for Shared Travel
Madrid, Spain
Gran Hotel Inglés
Madrid's oldest luxury hotel, sitting in the Barrio de las Letras since 1886, with Art Deco interiors by the Rockwell Group and connected suite configurations that work well for families. A short walk from Puerta del Sol, the Prado, and El Retiro.
Porto, Portugal
Torel Saboaria
A boutique hotel in central Porto built inside a former soap factory - hence the scent-themed rooms, from Lavanda to Baunilha. Split-level suites with kitchenettes, a garden pool, and sofa beds for kids. All ages welcome, babysitting available.
Seville, Spain
Serras Sevilla
A 43-room five-star in Seville's historic centre, steps from the Cathedral, with connecting rooms, a rooftop bar, and a restaurant that works well for all ages. Small enough to feel personal, well-positioned for exploring the city on foot. Reservations open from September 2026.
Mallorca, Spain
Grand Hotel Son Net
A 17th-century Mallorcan manor at the foot of the Serra de Tramuntana, 20 minutes from Palma. Private vineyard, organic orchards, and individually designed suites and cottages - private and full of character.
Newly Curated Experiences
We are constantly refining our experiences portfolio, adding only what feels unique, adaptable, and true to the place it comes from. Each new experience is shaped around real trip flow, so it works just as well for couples as it does for families and multigenerational travel. We prioritize local rhythm over spectacle, choosing experiences that respect communities, seasonality, and the people who live there. The result is a collection that stays fresh, relevant, and deeply rooted.
Centuries of Flavour: Olive Oil and Wine in the Madrid Countryside
A full day southeast of Madrid, moving between a private olive grove, family-owned wineries, and the historic village of Chinchón. Rooted in olive oil, wine, and the people who produce them.
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The Sweet and Wild Side of Penedès
A private day through the Penedès countryside, shaped around family connection. From a rural animal sanctuary to a winery lunch and a choice of Catalan cultural experience — this is Catalonia beyond the postcard.
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Olive Oil Culture in the Spanish Countryside
A relaxed introduction to Spanish olive oil culture through land, cultivation, and guided tasting. This countryside experience reveals the traditions behind one of Spain’s most essential ingredients.
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Cycling the Volcanic Landscapes of Northeastern Spain
Cycle through the volcanic landscapes of northeastern Spain on a guided e-bike journey that blends nature, medieval history, and cultural discovery, culminating in a visit to a beautifully preserved historic town and its Jewish quarter.
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A Botanical Perfume Workshop in the Mediterranean Countryside
A creative countryside experience where families discover Mediterranean nature through scent. Guests harvest aromatic herbs, explore the art of natural perfume making, and craft a personal fragrance together, turning the landscape itself into a shared sensory memory.
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Stay of the Month
Riad Sa'eed
Marrakesh, Morocco
Experience to Plan Around
A private cooking atelier that starts in the spice souk and ends in the riad kitchen - learning to prepare tagines, hand-roll couscous, and make Moroccan pastry alongside one of the resident chefs. Unhurried, hands-on, and rooted in the city rather than performed for visitors.
Why it works
Set in the Mouassine district, one of the Medina's most characterful neighbourhoods, Riad Sa'eed is a meticulously restored 16th-century residence with just six suites - each individually designed with hand-carved cedar, tadelakt walls, and antique Berber textiles. Rooftop dining with Atlas Mountain views, a private hammam, and a range of curated experiences from medina walks to Atlas day trips make it easy to build a full few days around the property. Fresh from a visit by our Managing Director Hanni, it's a riad that delivers genuine intimacy without sacrificing any of the detail.
Where to Find Us
upcoming shows
You can find us on the road this year, connecting with advisors and sharing what we’re seeing on the ground. Join us!
DUCO Marbella
October 19–23
ILTM Cannes
November 30 – December 3
These sessions are a focused way to explore a region with us, built for advisors who want sharper context and real trip-building insight. New dates are announced as they’re confirmed, and past sessions remain available to watch anytime.
employee spotlight
Figen Hazbay
Head of Travel Design & Dream Delivery
Nationality
Turkish (with a Portuguese heart!)
Current location
Barcelona, Spain
years in adler marlow
3 years
current destination crush
Formentera. More than a crush, actually. Nothing has managed to replace it yet.
Best Travel Habit
Travelling with carry-on luggage only, no matter the destination.
Your favorite part of the job
Creating new experiences and building relationships with local partners. I love uncovering authentic places, meeting passionate people, and transforming those connections into meaningful journeys for our clients.
A Closer Look
A little extra context from the field, the kind that helps shape smarter itineraries, better timing, and more confident recommendations. We use this space to add nuance to what we’re seeing on the ground, from seasonal shifts to the details that make an experience feel truly rooted. Below are our most recent blog posts.
Slow Travel on the Costa Brava: A Guide From a Repeat Visitor to Cadaqués
Cadaqués does not reward the hurried visitor. This guide draws on repeated journeys to one of Spain's most distinctive coastal destinations, covering the routing logic, seasonal intelligence, and cultural depth that make the Costa Brava worth understanding before you arrive.
Beach Horse Racing in Sanlucar de Barrameda: Spain's Most Unexpected August Spectacle
Every August, thoroughbred horses race along the tidal beach at Sanlucar de Barrameda as they have done since 1845. The Carreras de Caballos is one of Spain's most extraordinary sporting spectacles and one of its least known internationally. In 2026 the races run across two cycles: 8 to 10 August and 21 to 23 August.
The Fiestas del Pilar: Why Zaragoza in October Is Worth the Detour
Every October, Zaragoza transforms for nine days of fireworks, flowers, concerts, folklore, and street celebration centred on the Fiestas del Pilar. In 2026 the festival runs from 10 to 18 October. Here is what to expect and why it belongs on your autumn calendar.
Ready when you are
Share a vision, a wish, or a feeling and we’ll help shape it into a journey.