On the Ground
JUNE 2026
Welcome to our latest on-the-ground update from Spain, Portugal, and Morocco. Inside you'll find what has caught our attention this quarter: new openings, fresh additions to our portfolio, experiences we are shaping in real time, and a few dates that are already influencing availability. Scroll through, explore, and save what sparks ideas for your clients.
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Hotel images are taken from each property’s official website for reference and attribution.
Designed for Shared Travel
Madrid, Spain
Gran Hotel Inglés
Madrid's oldest luxury hotel, sitting in the Barrio de las Letras since 1886, with Art Deco interiors by the Rockwell Group and connected suite configurations that work well for families. A short walk from Puerta del Sol, the Prado, and El Retiro.
Porto, Portugal
Torel Saboaria
A boutique hotel in central Porto built inside a former soap factory - hence the scent-themed rooms, from Lavanda to Baunilha. Split-level suites with kitchenettes, a garden pool, and sofa beds for kids. All ages welcome, babysitting available.
Seville, Spain
Serras Sevilla
A 43-room five-star in Seville's historic centre, steps from the Cathedral, with connecting rooms, a rooftop bar, and a restaurant that works well for all ages. Small enough to feel personal, well-positioned for exploring the city on foot. Reservations open from September 2026.
Mallorca, Spain
Grand Hotel Son Net
A 17th-century Mallorcan manor at the foot of the Serra de Tramuntana, 20 minutes from Palma. Private vineyard, organic orchards, and individually designed suites and cottages - private and full of character.
Newly Curated Experiences
We are constantly refining our experiences portfolio, adding only what feels unique, adaptable, and true to the place it comes from. Each new experience is shaped around real trip flow, so it works just as well for couples as it does for families and multigenerational travel. We prioritize local rhythm over spectacle, choosing experiences that respect communities, seasonality, and the people who live there. The result is a collection that stays fresh, relevant, and deeply rooted.
A Kosher Culinary Journey Through Palma
A progressive kosher lunch across some of Palma's most characterful settings. Mediterranean flavors, a knowledgeable guide, and no particular hurry. Starters, a main course on a private terrace, and dessert to close.
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A Tide Pool Safari on the Algarve Coast
A guided exploration of natural rock pools along the western Algarve coast. Octopuses, sea urchins, crabs, and anemones in their element, with dedicated guides for children and adults. Slow, calm, and genuinely captivating.
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A Farm to Table Cooking Experience Outside Marrakech
A hands-on cooking experience in a farmhouse kitchen on the outskirts of Marrakech. Garden-fresh ingredients, traditional Moroccan recipes, and a shared meal at the table where it was all prepared.
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A Morning of Yoga and Brunch in Tenerife
An outdoor yoga session followed by a generous picnic brunch in Tenerife. Choose your setting, move at your own pace, and eat well in the open air. Designed for small groups and special occasions.
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Wine and Horses in the Emporda
A half-day in the Emporda combining a guided horseback ride through vineyards and Mediterranean forest with a tasting of organic and biodynamic wines at a boutique Catalan winery. Calm, sensory, and rooted in the landscape.
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Stay of the Month
Riad Sa'eed
Marrakesh, Morocco
Experience to Plan Around
A private cooking atelier that starts in the spice souk and ends in the riad kitchen - learning to prepare tagines, hand-roll couscous, and make Moroccan pastry alongside one of the resident chefs. Unhurried, hands-on, and rooted in the city rather than performed for visitors.
Why it works
Set in the Mouassine district, one of the Medina's most characterful neighbourhoods, Riad Sa'eed is a meticulously restored 16th-century residence with just six suites - each individually designed with hand-carved cedar, tadelakt walls, and antique Berber textiles. Rooftop dining with Atlas Mountain views, a private hammam, and a range of curated experiences from medina walks to Atlas day trips make it easy to build a full few days around the property. Fresh from a visit by our Managing Director Hanni, it's a riad that delivers genuine intimacy without sacrificing any of the detail.
These sessions are a focused way to explore a region with us, built for advisors who want sharper context and real trip-building insight. New dates are announced as they’re confirmed, and past sessions remain available to watch anytime.
employee spotlight
Figen Hazbay
Head of Travel Design & Dream Delivery
Nationality
Turkish (with a Portuguese heart!)
Current location
Barcelona, Spain
years in adler marlow
3 years
current destination crush
Formentera. More than a crush, actually. Nothing has managed to replace it yet.
Best Travel Habit
Travelling with carry-on luggage only, no matter the destination.
Your favorite part of the job
Creating new experiences and building relationships with local partners. I love uncovering authentic places, meeting passionate people, and transforming those connections into meaningful journeys for our clients.
A Closer Look
A little extra context from the field, the kind that helps shape smarter itineraries, better timing, and more confident recommendations. We use this space to add nuance to what we’re seeing on the ground, from seasonal shifts to the details that make an experience feel truly rooted. Below are our most recent blog posts.
The total solar eclipse 2027: a travel guide to Andalusia and northern Morocco
On 2 August 2027, the longest total solar eclipse visible from land this century will cross Andalusia and northern Morocco. Totality lasts up to four minutes and fifty-three seconds. This guide covers where to be, when to arrive, and everything you need to plan a journey around one of the most extraordinary events of a lifetime.
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Gaudí Year 2026: what three expert guides want every traveler to know
In 2026, Gaudí's greatest project reaches completion. Barcelona has declared a full centenary year. Three guides who have spent years inside his buildings share what every traveler should know before they go.
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Madrid through a local lens: An American Travel Designer's guide to the city he calls home
A travel designer who has lived and worked in Madrid for years shares the restaurants, neighbourhoods, plazas, and hotel bars that shape his daily life in the city, and a three-day framework for experiencing it the way he does.
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Where to Find Us
upcoming shows
You can find us on the road this year, connecting with advisors and sharing what we’re seeing on the ground. Join us!
DUCO Marbella
October 19–23
ILTM Cannes
November 30 – December 3
Ready when you are
Share a vision, a wish, or a feeling and we’ll help shape it into a journey.