On the Ground
march 2026
Welcome to our latest on-the-ground update from Spain, Portugal, and Morocco. Inside you’ll find what has caught our attention this quarter: new openings, fresh additions to our portfolio, experiences we are shaping in real time, and a few dates that are already influencing availability. Scroll through, explore, and save what sparks ideas for your clients.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 48 48" xmlns="http://www.w3.org/2000/svg"><g d="M 0 12 C 4 18 8 18 12 12 C 16 6 17 4 22 0 M 2 21 L 14 21" fill="transparent" height="21px" id="zoeyUU34k" transform="translate(13 0)" width="22px"><path d="M 0 12 C 4 18 8 18 12 12 C 16 6 17 4 22 0" fill="transparent" height="16.5px" id="MBGvQHcqG" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(60, 88, 108)" width="22px"/><path d="M 0 0 L 12 0" fill="transparent" height="1px" id="ETz7EtoIG" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(60, 88, 108)" transform="translate(2 21)" width="12px"/></g></svg>)
Hotel images are taken from each property’s official website for reference and attribution.
Designed for Shared Travel
Lisbon, Portugal
The Lisboans
Family-run apartment stays in Lisbon’s historic heart, local and quietly sustainable, designed for easy family flow and slow mornings.
Estepona, Spain
Ikos Resorts
Ikos Andalusia delivers true ease on the Costa del Sol: all-inclusive done well, elevated kids club, and spacious villas made for families.
ALENTEJO, PORTUGAL
Craveiral
Farmhouse-style houses near Zambujeira do Mar, 15 minutes to the beaches, farm-to-table rhythm, space to roam, and an easy family pace.
Arrábida, Portugal
Casa Palmela
An iconic 1920s home renovated in 2024, steps from the beach, with 10 bedrooms, a private garden oasis, covered pool, and hammam.
Newly Curated Experiences
We are constantly refining our experiences portfolio, adding only what feels unique, adaptable, and true to the place it comes from. Each new experience is shaped around real trip flow, so it works just as well for couples as it does for families and multigenerational travel. We prioritize local rhythm over spectacle, choosing experiences that respect communities, seasonality, and the people who live there. The result is a collection that stays fresh, relevant, and deeply rooted.
Olive Oil Culture in the Spanish Countryside
A relaxed introduction to Spanish olive oil culture through land, cultivation, and guided tasting. This countryside experience reveals the traditions behind one of Spain’s most essential ingredients.
Learn More
Cycling the Volcanic Landscapes of Northeastern Spain
Cycle through the volcanic landscapes of northeastern Spain on a guided e-bike journey that blends nature, medieval history, and cultural discovery, culminating in a visit to a beautifully preserved historic town and its Jewish quarter.
Learn More
A Botanical Perfume Workshop in the Mediterranean Countryside
A creative countryside experience where families discover Mediterranean nature through scent. Guests harvest aromatic herbs, explore the art of natural perfume making, and craft a personal fragrance together, turning the landscape itself into a shared sensory memory.
Learn More
Algarve Equestrian Heritage And Vineyard Lunch For Families
This is not a wine estate visit where children are politely sidelined. It is a countryside experience carefully designed so every generation has their own moment to enjoy. Relaxed, elegant, and genuinely inclusive, it allows families to experience the Algarve together without compromise.
Learn More
Ancestral Journey For Families: Ceramics And Local Life Of The Algarve
This is not a museum stop where children are asked to stay quiet and keep their hands to themselves. It is a fully interactive day designed so every generation can participate, explore, and feel included. Cultural, playful, and deeply personal, it works especially well for families traveling together.
Learn More
Stay of the Month
Amaria Boutique Hotel
Algarve, Portugal
Experience to Plan Around
Algarve Tile Painting and Wine Tasting (hands-on craft with a local pour)
Why it works
It’s a calmer Algarve story that leans into culture and craft, with an experience that fits couples, friends, and multigen groups looking for something relaxed but memorable.
a quick question
Where do you find inspiration?
We’re refining where we share advisor-facing ideas. Select the social media platform you use most when sourcing inspiration for client trips.
Where to Find Us
upcoming shows
You can find us on the road this year, connecting with advisors and sharing what we’re seeing on the ground. Join us!
Emotions Madrid
June 1–4
DUCO Marbella
October 19–23
ILTM Cannes
November 30 – December 3
These sessions are a focused way to explore a region with us, built for advisors who want sharper context and real trip-building insight. New dates are announced as they’re confirmed, and past sessions remain available to watch anytime.
employee spotlight
Hanni Martini
COO & Chief of Smooth Sailing
Nationality
English
Current location
Málaga, Spain
years in adler marlow
1 year
current destination crush
Spain's rugged and beautiful northern coast of Asturias and Cantabria.
Best Travel Habit
Book a food tour on the first day of visiting any new city - you get so many tips for the rest of your trip so you never 'waste a meal'!
Your favorite part of the job
Helping families create trips that will become core memories for kids and adults alike.
A Closer Look
A little extra context from the field, the kind that helps shape smarter itineraries, better timing, and more confident recommendations. We use this space to add nuance to what we’re seeing on the ground, from seasonal shifts to the details that make an experience feel truly rooted. Below are our most recent blog posts.
Costa del Sol Michelin Restaurants and Chiringuitos
Why the Coast Deserves Serious Food Travelers. Discover Costa del Sol dining beyond hotels: Michelin-star restaurants in Málaga and Marbella, plus chiringuitos and espetos worth planning around.
Architectural Wonders: Cathedrals of Spain
With rich Christian history in Spain, there are gothic cathedrals in almost every city of Spain. Check out these four of our handpicked arch
Authentic Andalucía
Scenery throughout the eight provinces in Andalucia features shallow rivers, donkey trails and stunning coastlines. This area is dramatic an
Ready when you are
Share a vision, a wish, or a feeling and we’ll help shape it into a journey.