On the Ground
march 2026
Welcome to our latest on-the-ground update from Spain, Portugal, and Morocco. Inside you’ll find what has caught our attention this quarter: new openings, fresh additions to our portfolio, experiences we are shaping in real time, and a few dates that are already influencing availability. Scroll through, explore, and save what sparks ideas for your clients.
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Hotel images are taken from each property’s official website for reference and attribution.
Designed for Shared Travel
Lisbon, Portugal
The Lisboans
Family-run apartment stays in Lisbon’s historic heart, local and quietly sustainable, designed for easy family flow and slow mornings.
Estepona, Spain
Ikos Resorts
Ikos Andalusia delivers true ease on the Costa del Sol: all-inclusive done well, elevated kids club, and spacious villas made for families.
ALENTEJO, PORTUGAL
Craveiral
Farmhouse-style houses near Zambujeira do Mar, 15 minutes to the beaches, farm-to-table rhythm, space to roam, and an easy family pace.
Arrábida, Portugal
Casa Palmela
An iconic 1920s home renovated in 2024, steps from the beach, with 10 bedrooms, a private garden oasis, covered pool, and hammam.
Newly Curated Experiences
We are constantly refining our experiences portfolio, adding only what feels unique, adaptable, and true to the place it comes from. Each new experience is shaped around real trip flow, so it works just as well for couples as it does for families and multigenerational travel. We prioritize local rhythm over spectacle, choosing experiences that respect communities, seasonality, and the people who live there. The result is a collection that stays fresh, relevant, and deeply rooted.
A Kosher Culinary Journey Through Palma
A progressive kosher lunch across some of Palma's most characterful settings. Mediterranean flavors, a knowledgeable guide, and no particular hurry. Starters, a main course on a private terrace, and dessert to close.
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A Tide Pool Safari on the Algarve Coast
A guided exploration of natural rock pools along the western Algarve coast. Octopuses, sea urchins, crabs, and anemones in their element, with dedicated guides for children and adults. Slow, calm, and genuinely captivating.
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A Farm to Table Cooking Experience Outside Marrakech
A hands-on cooking experience in a farmhouse kitchen on the outskirts of Marrakech. Garden-fresh ingredients, traditional Moroccan recipes, and a shared meal at the table where it was all prepared.
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A Morning of Yoga and Brunch in Tenerife
An outdoor yoga session followed by a generous picnic brunch in Tenerife. Choose your setting, move at your own pace, and eat well in the open air. Designed for small groups and special occasions.
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Wine and Horses in the Emporda
A half-day in the Emporda combining a guided horseback ride through vineyards and Mediterranean forest with a tasting of organic and biodynamic wines at a boutique Catalan winery. Calm, sensory, and rooted in the landscape.
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Stay of the Month
Octant Hotels Évora
Evora, Portugal
Experience to Plan Around
A jeep-led winery visit that extends beyond the vines, including a deer farm and a picnic set under walnut trees overlooking the landscape. While adults enjoy a relaxed tasting, children have the space to explore freely, making it feel both curated and effortless.
Why it works
Just 1.5 hours from Lisbon, it lends itself naturally to a well-paced city break. The property is thoughtfully geared for families, with a kids club and a daily program that connects them to the land in a meaningful way. The villa layout allows for easy multigenerational stays, with space distributed across levels and private pools that bring a sense of independence. Fresh from a recent team visit, it’s a stay that fully delivers on both design and experience.
a quick question
Where do you find inspiration?
We’re refining where we share advisor-facing ideas. Select the social media platform you use most when sourcing inspiration for client trips.
Where to Find Us
upcoming shows
You can find us on the road this year, connecting with advisors and sharing what we’re seeing on the ground. Join us!
Emotions Madrid
June 1–4
DUCO Marbella
October 19–23
ILTM Cannes
November 30 – December 3
These sessions are a focused way to explore a region with us, built for advisors who want sharper context and real trip-building insight. New dates are announced as they’re confirmed, and past sessions remain available to watch anytime.
employee spotlight
Hanni Martini
COO & Chief of Smooth Sailing
Nationality
English
Current location
Málaga, Spain
years in adler marlow
2 years
current destination crush
Spain's rugged and beautiful northern coast of Asturias and Cantabria.
Best Travel Habit
Book a food tour on the first day of visiting any new city - you get so many tips for the rest of your trip so you never 'waste a meal'!
Your favorite part of the job
Helping families create trips that will become core memories for kids and adults alike.
A Closer Look
A little extra context from the field, the kind that helps shape smarter itineraries, better timing, and more confident recommendations. We use this space to add nuance to what we’re seeing on the ground, from seasonal shifts to the details that make an experience feel truly rooted. Below are our most recent blog posts.
The 2030 World Cup is coming to Spain, Portugal, and Morocco
In 2030 the World Cup comes to Spain, Portugal, and Morocco. Our travel coordinator Pedro Contreras Gonzalez, who has spent over twenty years in hospitality across Spain and the UK, on what has been confirmed, what has not, and what it means for anyone thinking about being there.
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The total solar eclipse 2027: a travel guide to Andalusia and northern Morocco
On 2 August 2027, the longest total solar eclipse visible from land this century will cross Andalusia and northern Morocco. Totality lasts up to four minutes and fifty-three seconds. This guide covers where to be, when to arrive, and everything you need to plan a journey around one of the most extraordinary events of a lifetime.
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Gaudí Year 2026: what three expert guides want every traveler to know
In 2026, Gaudí's greatest project reaches completion. Barcelona has declared a full centenary year. Three guides who have spent years inside his buildings share what every traveler should know before they go.
Read more
Ready when you are
Share a vision, a wish, or a feeling and we’ll help shape it into a journey.