Wine travel means something different depending on where you are in Iberia - and knowing the difference is what allows you to match the right region to the right client.

This Virtual FAM Trip is hosted by Adler Marlow Founder Danny Adler and takes travel advisors through four of Spain and Portugal's most rewarding wine regions: the dramatic slate terraces of Priorat and the coastal vineyards of Penedès, the sherry bodegas and cultural depth of Jerez, the bold estates of Ribera del Duero, and the river quintas of Portugal's Douro Valley.

Each region gets its own spotlight - the experiences worth building itineraries around, the properties we recommend, the client profiles each destination suits best, and how wine country fits into a broader Spain or Portugal journey.

Whether your clients are serious wine enthusiasts or simply drawn to the idea of a slower, more rooted trip, this session will give you the knowledge and confidence to bring these destinations into the conversation.